An enduring element found naturally in a distinct yellow color.

Gold has an extraordinary heritage with unique qualities. Gold is resistant to rust, tarnish, and corrosion. Although gold is very strong, it’s also the most malleable of all precious metals. Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability.

Relatively soft, very malleable.

Pure silver, also called fine silver, is commonly combined with other metals to produce a more durable product. The most popular of these alloys is sterling silver, which consists of 92.5 percent silver and 7.5 percent copper. Although any metal can make up the 7.5 percent non-silver portion of sterling, centuries of experimentation have shown copper to be its best companion, improving the metal’s hardness and durability without affecting its beautiful color.

Bright white metal that is highly scratch resistant, doesn’t chip or shatter and is hypo-allergenic.

Cobalt features many unique properties and characteristics, the most obvious being its premium bright white color. Cobalt is much whiter than tungsten and titanium, and its appearance is similar to platinum. Since the bright white color isn’t just plating, cobalt will stay white forever..Cobalt bands are one of the only alternative metals in the jewelry industry that can be slightly sized up to a 1/2 size without adding any metal. The weight of cobalt bands falls between tungsten and titanium bands. Cobalt is heavier than titanium but slightly lighter than tungsten. As a result, they are extremely comfortable to wear. Cobalt bands are incredibly hard and provide an unyielding strength. Because of its tremendous strength, these bands are shatterproof and will not crack. Cobalt’s hardness and durability has proven to be more scratch-resistant than precious metal wedding bands. Because of their hardness and durability, they are less likely to crush or bend out-of-round.

Unique in appeal and strong by design, tungsten carbide is a forged metal with qualities that will last a lifetime.

Tungsten Carbide rings are the most wear durable rings. Tungsten Carbide is one of the hardest materials which is setting the industry standards in quality, longevity, and the most scratch resistant of any metal. It’s nearly indestructible and almost as hard as real diamond. A tungsten carbide ring is said to be four times harder than titanium, twice as hard as steel and almost impossible to scratch. The color of tungsten carbide is very similar to that of silver and white gold. Nowadays, Tungsten Carbide rings are a great modern choice for anyone who values high quality jewelry that will last a lifetime. If you are looking for a sign of lasting friendship ring or a wedding band that will truly last a lifetime at a reasonable price, tungsten carbide rings are a good choice. While it is one of the strongest, hardest and most scratch resistant metal, Tungsten is a bit more brittle than traditional metals like gold, silver and platinum. It behave more like a marble or a concrete, and may shatter if it is dropped to a hard surface.

Soft silver-white metal that resembles platinum.

Palladium, one of the rarest metals in the world, is a member of the Platinum Group Metals. These metals are also referred to as “Noble Metals” due to their superior ability to withstand corrosion and oxidation.Palladium, which is listed on the Periodic Table of elements, is lighter in weight than its sister metal, Platinum. A naturally white metal, Palladium is hypoallergenic, will not tarnish and remains white forever. Palladium is 95% pure when used in jewelry, is extremely durable and does not require alloy metals and/or plating for protection, which ensures that it will remain white as long as you own your jewelry.

Purest, most durable and most valuable of the metals used for fine jewelry.

Of the three “noble” metals, platinum is the most valuable because of its rarity and purity. It also has many other desirable qualities for jewelry making, notably enduring elegance. Platinum is soft, ductile and easily worked, yet strong and durable, making it an excellent metal for gem settings. Platinum prongs show little wear, providing great protection for precious stones. Furthermore, platinum’s rich white luster beautifully sets off diamonds, and its neutral color enhances any gemstone’s brilliance and depth.